Silverstone 2024

Silverstone, home to one of the most iconic motorsport events in the world, required shuttle services to transport race attendees from three key locations: Milton Keynes, Hinton, and Turweston. The event saw unprecedented ticket sales, creating additional demands on transport services.

Planning and Coordination

• Client Collaboration: Despite the late request for a significant uplift in vehicles due to a surge in ticket sales, we worked closely with the client to adapt to changing requirements.
• Challenges Managed: Our team navigated severe disruptions to the transport network, multiple diversions and a last minute surge in peak demand.
• Operational Approach: Real-time adjustments and activation of contingency plans ensured attendees were transported effectively.

Implementation

• Pick-up: A total of 284 vehicles across the event period were dedicated to serving the event and it’s record breaking 480,000 weekend attendance, ensuring consistent pick-ups from Milton Keynes, Hinton, and Turweston
• On-site Support: First Travel Solutions Events Team and ground staff managed the services on-site in real-time for the event duration.
• Return Journey: Despite extended egress times caused by traffic challenges, our team ensured safe and timely returns for all attendees.

Operational Details

Shuttle Frequency: Across the three locations, we operated a high-frequency shuttle service with continuous vehicle rotation to accommodate the large influx of attendees. The deployment of 284 vehicles across the event period allowed for efficient movement throughout the event period, minimising wait times and ensuring regular departures from Milton Keynes, Hinton, and Turweston.

Outcomes

Client Feedback: The client expressed great satisfaction with the service provided, acknowledging the professionalism of the team and their ability to manage
unprecedented challenges.

Conclusion

The shuttle services provided for Silverstone 2024 were are sounding success. Our commitment to efficient operations, safety, and customer satisfaction greatly contributed to a positive experience for all attendees and the event organisers. FTS look forward to getting involved at future F1 weekends, focusing on operational planning to meet evolving demands at the venue.